The Alexa Traffic Rank is important for a number of reasons. It allows you to see how your content is performing relative to other sites. If your Alexa Traffic Rank is improving, it can be an indicator that the content you are creating is performing well and attracting an audience. Additionally, websites with an Alexa Rank of less than one million qualify to submit queries on HARO as a journalist. This can be helpful because injecting expert opinions into your articles is one way to improve your content and make it more authoritative.
In this post, I will detail what I did to improve my Alexa Rank by a whopping 7,870,249 points over the course of three months.
What is Alexa Rank? How is Alex Rank Calculated?
First, it’s important to understand what Alexa Rank is and how it’s calculated. In order to understand this, I went straight to the horse’s mouth.
Alexa.com states, “Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period…The site with the highest combination of unique visitors and pageviews is ranked #1” and in a blog post they state, “Alexa’s data panel is the sample of global internet traffic that is used to calculate Alexa Ranks and estimate non-Certified metrics. The panel is comprised of millions of internet users using one of over 25,000 different browser extensions.”
Why Should You Improve Your Alex Rank? Does it Really Matter?
One excellent reason to improve your Alexa rank is that after you have passed the one million mark in Alexa rank, you can submit queries on HARO as a journalist. HARO (Help a Reporter Out) is a FREE online service that connects journalists to the general public. It is designed to allow journalists to acquire quotes from people with expertise in a particular field. Once you join HARO, you can sign up as a ‘source’ to receive emails 3 times a day that contain a list of approved journalist queries. By joining as a ‘journalist,’ you can submit a query that will be sent out to the email list of 800,000+ people who have signed up as sources.
HARO is great for creating content fast. By gathering a number of quotes from experts through HARO, you can whip up an Expert Roundup post in no time. These posts tend to get lots of social shares and acquire lots of backlinks because the people quoted in the piece have an incentive to share it and link to it. The social shares increase your site’s online visibility. The links help build your site’s domain authority which allows your site to rank higher for your target keywords. It’s a digital marketing double whammy.
How I Improved My Alexa Rank, Step-by-Step (A Case Study)
I had started with an Alexa Rank of 8,863,372. My goal was clear: to hit an Alex rank of less than one million as quickly as possible.
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